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Faberlic Ceremonially Opened a New Plant in Chekhov
Today we officially opened our second production site - a new modern plant in Chekhov, Moscow Region. This is the company's largest project in Russia in recent years, which has become an important stage in the expansion of production capacity and technological development of the brand, strengthening its position in the household chemicals market.
The company's main plant (with the status of an industrial complex) continues to operate in Moscow, where skin and hair care products, decorative cosmetics, and personal hygiene products are manufactured.
The new plant in Chekhov is fully focused on the production of household chemicals (Home Care Cosmetics).
The new site produces a wide range of products: laundry detergents (gels, powders, conditioners), kitchen and stove cleaning products, dishwashing liquids, bathroom and toilet products, window and mirror sprays, air fresheners, stain removers and much more.
The products are made according to modern environmental standards: using biodegradable components that are safe for humans and environment.
"We love manufacturing because it allows us to participate in the creation of a product from the idea to its physical embodiment. Having our own facilities, we can choose the best recipes, improve packaging, ensure high quality and, most importantly, make beauty accessible. Today we are not just opening a new plant – we are discovering a new scale of opportunities for ourselves,” said Alla Annikova, the company’s executive director.
The plant is equipped with modern high-speed automated equipment, some of which was purchased this year for the new plant, and some of which was transported from the household chemicals production facility, which previously operated in rented premises.
The production site in Chekhov has become a real center of innovation: advanced technological solutions are being implemented here. For example, the GRINIK robot - this smart assistant tirelessly and without errors places heavy boxes with products on pallets, processing up to 38,000 units per day.
The total area of the complex is more than 14,000 m², and the production capacity exceeds 60 million units of products per year. The volume of investments in the project exceeded 1.5 billion rubles.
"This was the main project for the production department. We transported the equipment and fully launched the new site in just 28 days - and this, in my opinion, is a record. We created an efficient and comfortable production, which we are truly proud of," emphasized Ekaterina Sazonova, Deputy General Director for Production.
The history of home care cosmetics at Faberlic started back in 2011, and today it is one of the brand’s key areas.
“We started with 12 products, and now our range includes more than 100. Building our own plant was a strategic decision: it gave us freedom in developing recipes, visual solutions and technological approaches. And today, the new lines are already producing a product that will appear on the shelves in two months. This is the result of a great team effort," shared Ekaterina Lobasova, brand director of the Home Care Cosmetics department.
The opening was accompanied by a warm and positive atmosphere. Guests were given a tour of the production, and outside they were treated to a summer program - with a buffet, ice cream, signature cocktails and music.
Among the honored guests of the grand opening were the head of the Chekhov municipal district Mikhail Sobakin, journalists from leading federal media (TASS, Vedomosti, Argumenty i Fakty, Monocle), bloggers, the company's management, as well as Faberlic Leaders Saida Radzhabova (in the Partner qualification), Anna and Anton Kononov (in the Partner qualification).
In the Faberlic team, the rank of Partner is awarded to Consultants who have achieved the highest qualification in the multi-level development system. These are leaders who actively participate in the development of Faberlic and generally shape the worldview of Consultants.
Anton Kononov, Faberlic Partner:
“We choose only Faberlic products — they are really cool! Our entire team uses them and gives great feedback, especially about home care cosmetics. Because they are high-quality, convenient, and produce results.”
Anna Kononova, Faberlic Partner:
“It’s so great to open a new plant, especially for home care chemicals! I’ve been with Faberlic for 10 years and all this time I’ve seen how the company grows, expands its sites and keeps up with the times. Thank you for our products — they are not just high-quality, but also biodegradable, environmentally friendly, and safe. We've been through a lot, but we're still thriving, still going up, still going forward!"
Saida Radzhabova, Faberlic Partner:
"Today we have gathered to celebrate this important event. Let the plant grow, develop and bring inspiration. Thank you to everyone who has invested a part of themselves in it."
The opening of the Faberlic plant in Chekhov is not just another stage, but the embodiment of the company's philosophy: to create high-quality, environmentally friendly and affordable products, investing not only in equipment and buildings, but also in a sustainable future.
"I recall the words of our founder: 'Instead of a yacht, another factory is better.' Today, this dream has become a reality," Alla Annikova concluded.
